Watch The Magic of Marketing video
Transcript (160 K PDF)
Great Trays™ promotions start with great listening. Listen to students to identify their likes, dislikes, and ideas to promote the school meals program. Use the Great Trays™ resources below to identify opportunities to listen, learn, and promote your program.
- Marketing Assessment Tool (327 K PDF)
- Taste Testing Tips (289 K PDF)
- Student Discussion Groups (291 K PDF)
Engage your community by sharing news and information about the school meals program. Monthly menus, the district website, school newsletters, and parent events can help get the word out. Use the following Great Trays™ resources to make sharing easy, fun, and successful.
Fun food facts (424 K PDF)
- Sample menu (553 K PDF)
- Using the Great Trays™ Menu Templates (293 K PDF)
- Menu template featuring romaine lettuce (2.9 MB DOC)
- Menu template featuring blueberries (2.7 MB DOC)
- Menu template featuring carrots (2.6.7 MB DOC)
- Menu template featuring red peppers (3.6 MB DOC)
- Menu template featuring dried beans (3.2 MB DOC)
- Using the Great Trays™ Recipe Template (289 K PDF)
- Recipe template (1.6 MB DOC)
- Sample home size recipe (4 MB PDF)
- Additional home size recipe samples [Uses a different template] (600 K PDF)
- Using the Great Trays™ Program Brochure Template (300 K PDF)
- Sample program brochure (4.2 MB PDF)
- Program brochure template (5.5 MB DOC)
Healthy choices can be fun and easy with subtle changes in the cafeteria. Use Great Trays™ resources to boost fruit and vegetable consumption and encourage students to try new foods.
Other Recommended Resources
Healthy Schools — Resources for creating a healthy food environment for your school.
Go Wild — Comprehensive classroom-based programs for 3rd-5th graders designed to promote healthy food consumption and physical activity. Includes a school foodservice component.
Bulletin Board Resources — Healthy Meals Resource System; United States Department of Agriculture — Help your students and staff learn to make healthful food choices by creating a colorful bulletin board in your cafeteria.
National School Lunch — United States Department of Agriculture — A six-minute video highlighting how the National School Lunch Program has changed since its start.
The School Day Just Got Healthier: School Employees — Food and Nutrition Service; United States Department of Agriculture — Resources to support changes in school meals, including a toolkit for school administrators and foodservice staff.
Support Healthier School Lunches — Center for Science in the Public Interest — Tips, factsheets, infographics, policy options for states and localities, and communication materials to help support the changes to school meals.
School Health Guidelines to Promote Healthy Eating and Physical Activity — Centers for Disease Control and Prevention — Report summarizes how the many components of school environments can work together to promote healthy eating and physical activity.