Creating connections for better communities
In this article
In the 1950's, most rural Minnesota communities could afford to go it alone. But in the 2010's, rural economies are growing more diverse, more regional and more global. So community leaders understand that they must look beyond their geographic boundaries as they think about the future.
Other changes have occurred, presenting new challenges and opportunities to Greater Minnesota communities, and reinforcing the need to span boundaries. For example:
- State and federal governments have handed more responsibility for action and service delivery to communities and counties;
- Too small to get the attention of "big money," local governments and sectors must pool resources to attract business and other job-creators, as well as federal, state, and non-profit funding;
- Demographic shifts in age and ethnic composition have placed new demands on local government; in addition, as more migrants from urban areas, and even other countries, move to rural regions of the state, these newcomers expect to share power with traditional leaders;
- Likewise, the general public has greater expectations for sharing power and responsibility with those who have traditionally run things; and
- Globalization and changing job sectors put more pressure on rural communities to build on their assets and compete in the worldwide economy.
All these developments really boil down to one thing for rural communities — cooperate or miss opportunities. "Issues are too complex today for one group, or even one community to address," says Catie Rasmussen, University of Minnesota Extension educator. "Community no longer means just one town — more and more, community is defined as a group of towns, a region.
"Traditional allegiances to home towns and rivalries among towns can be fun," she adds. "But taken too far, they don't help rural communities meet today's challenges, or serve their needs."
More than ever, Greater Minnesota communities are looking for new ideas, new resources, and new leaders to tackle today's tough issues. And divisiveness does not help. "We need to revise our definition of neighbor from the family next door to the families in all the surrounding towns," Rasmussen says. "Community is no longer one town, but a group of towns."
Connect and communicate
Rasmussen believes it's critical for communities to communicate with each other in order to thrive in the 21st century. "People need to know that if they're struggling with an issue, the next town is probably struggling, too," Rasmussen says. "So it makes sense for communities to share ideas, trade insights and work together to solve problems, rather than trying to do things on their own."
That's why, back in 2000, she convened a group of local county residents and launched a leadership education program to bridge the east/west and urban/rural divides in Brown County.
The program, named Bridging Brown County (BBC), was explicitly designed to create connections (relationships, networks, and lines of communication) between residents in communities throughout the county, as well as build individual leaders' skills and knowledge. Scholars call the connections "social capital," and the skills and knowledge "human capital."
BBC also was designed to engage new and young residents from diverse backgrounds and communities across the county.
"We need to hear from a wide range of people, not just a small group," Rasmussen says. "Everyone has their own ideas, their own perspective, and their own stake in things; we need to listen to all of them in order to make the best decisions possible."
Typically, human capital development has been the sole focus of traditional leadership programs. And it's still important, especially considering the increasingly complex issues that rural communities face. Individuals need new knowledge and new tools to deal with the challenges.
Today, however, experts understand that social capital, as well as human capital, is critical to the health and vitality of a community. That's why University of Minnesota Extension Educator Jody Horntvedt calls social capital "the glue that holds communities together."
Building bridging networks
Sociologists and other experts cite two key types of social capital networks: bonding networks and bridging networks.
Bonding networks refer to strong connections among individuals and groups with similar backgrounds, such as family, friends, and neighbors. Bridging networks refer to weaker connections among individuals and groups with diverse backgrounds, such as members of organizations, occupations or associations outside a person's inner circle.
Bonding networks help people get by in times of personal trouble, while bridging networks help them meet bigger challenges and take advantage of opportunities. Both are necessary to community vitality, but they must be balanced.
Rural communities often have strong bonding, but weak bridging networks, which can lead to conflict among separate insider groups vying for control of decision making.
"It's especially important that community leadership programs build bridges among groups without breaking existing bonds in the community," Rasmussen says. Thus, retaining a balance between bonding and bridging capital was a key objective in creating the Bridging Brown County program in 2000.
Formally organized as a non-profit organization in 2003, BBC has been going strong ever since. It also has inspired two other programs — McLeod for Tomorrow, founded in 2007, and Connecting Nicollet County, founded in 2010. All three were developed under the auspices of Extension, which continues to provide leadership training and consultation. However, these groups are self-sustaining and maintained by local residents.
Businesses are invited to sponsor employees, and coordinators make special efforts to recruit an ethnically, age-diverse group, or cohort, to participate in the three bridging leadership programs each year. Each cohort program includes these core components:
- Nine monthly training sessions to build leadership skills of both current and emerging leaders;
- Networking and relationship-developing activities, including mixers that intentionally put people from different communities, generations, and occupations together; and
- Tours of local businesses, agriculture, government services, educational institutions, and more.
Participating counties also have held their own additional activities, including 1) public workshops, seminars and presentations on civic issues; 2) forums with current state legislators and local officials, as well as candidate forums in election years; and 3) local community projects lead by alumni of the leadership cohort programs.
"Bridging happens in all these settings, and between times, too," Rasmussen notes. "It's all about making connections and building relationships. People are creating alliances that will improve their communities."
Benefits of bringing communities together
In 2009, Rasmussen and some Extension colleagues decided to measure the impact of bridging leadership programs. They focused their examination on Bridging Brown County — the longest-running Extension-initiated bridging leadership program. Nine cohorts have completed the BBC leadership program since 2003 for a total of 173 alumni.
Extension researchers interviewed and surveyed 20 BBC alumni, as well as spoke with 19 members of the public (community stakeholders) who did not participate in the program but observed some of its outcomes. The evaluation demonstrated to other communities that more relationships among more communities create more benefits for the entire region. These include:
- More civic energy — "I see a lot more folks involved with [local] issues now," said one community stakeholder. "I think people who have been through Bridging Brown County are more politically astute." Increased civic energy manifested itself in several ways, including creation of a county-wide United Way organization — a big accomplishment that saw funds distributed over a wider area than previously.
- More economic development — BBC alumni "have been effective in combining economic development activities of the county," another community stakeholder said. "They're creating a more coordinated Brown County approach, as opposed to just New Ulm's economic development or Sleepy Eye's economic development." Projects included a youth mentoring program, a Youth Leadership Day, a county JOBZ program, and "Hub and Spokes" Tourist Trips.
- More integration of diverse worldviews in community life — "When I was president [of a local organization], I looked around the table and saw white, Anglo-Saxon males," said a BBC participant. "I raised the subject of diversity on our council, and we did change our bylaws to establish two at-large positions." Some BBC alumni took on issues of access for new community members, especially low-income and minority ethnic groups.
- More protection of the natural environment — Projects included creation of hiking trails, a "Go Green" event, and establishment of a county courthouse garden.
- More improvement in buildings and local infrastructure — BBC alumni reported forming new organizations or joining current efforts to preserve historical and cultural buildings.
- More activity to promote the physical and mental health of members of the community — Projects included a heart health initiative, a new Relay for Life event, and the first county-wide coalition for combating youth drug abuse. "During [BBC], I did get to know some people in other cities," one participant involved with the substance-abuse effort said. "[Before BBC], I wouldn't have even known who to talk to. We were able to transform ourselves into a county-wide [organization] in order to get…a [federal] Drug-Free Communities grant of $625,000."
Overall, Rasmussen says, the study showed that connecting communities has a strong impact. "We found powerful evidence that bridging leadership programs have a big payoff in terms of public value."
Strong return on investment
McLeod County Administrator Patrick Melvin believes that creating connections through a bridging leadership program is worth the investment. McLeod for Tomorrow "continues to be a priority during these challenging times for local governments because of its return on investment," he said. "Alumni of the McLeod for Tomorrow Leadership Program continue to work together even after the training ends to make McLeod County a better place to reside."
- Read the Bridging Brown County case study, "Connecting Communities and Finding a Future," (PDF) or contact Catie Rasmussen at email@example.com.
- Read "Bridging Brown County: Captivating Social Capital as a Means to Community Change" (PDF) in the Journal of Leadership Education.
- Contact your local Extension educator to take advantage of programs offered by the Extension Center for Community Vitality.