This comprehensive program provides event staff, festival organizers, and volunteers with the essential knowledge and organizational tools to successfully operate and sustain events as well as the community spirit associated with them.
University of Minnesota
448 Coffey Hall
St. Paul, MN 55108-6005
Festivals and events are the catalyst for community pride, economic action and, of course, fun! Too often, however, the lack of experienced planners and volunteer burnout reduce the impact and opportunity these events can have for all involved. The Certificate in Festival & Event Management provides comprehensive training delivered in a convenient format to improve community festivals and events and return on investment.
The foundation of festival and event planning is presented in engaging online sections with videos, practical advice from experts, essential readings, emerging research and best practice examples. From site planning to succession planning and marketing to media selections, this course shares what you need to create, sustain or enhance your festival or event.
Festival and Event Management Online (September 16-October 25, 2013)
The Fall, 6-week online offering begins September 16 through October 25, 2013. Save $100 if you register by September 3, 2013: $499. After September 3, the 6-week offering will be $599.
2013 Fall Timely topics (1 week in length)
Economic Impact of Festivals & Events, October 28-November 1. Save $50 if you register by October 18, 2013: $99. After October 18, the price will be $149. (This timely topic is included in full class offering.)
Multicultural Customer Service, November 4-8. Save $50 if you register by October 25, 2013: $99. After October 25, the price will be $149.
Registration opens June 1, 2013.
"This program provides an excellent balance between academic research and real-world application. I highly recommend it to anyone looking to expand their base of knowledge, creative thinking, and to implement fantastic festivals and events."
Shari Kunza, Shoreview (2011)
"The last two days regarding sponsorships and marketing was fantastic. The ideas I'm taking with me, I cannot wait to apply to my own event."
DeBora Bernick, Duluth (2011)
"This was one of the best classes I have attended. We got to practice what we were learning. It gives me insight of an event, both operational and management. It is indispensible to be able to see the whole picture."
Mike Young, Minneapolis (2010)
St. Paul Festival Association uses education and research to grow local events.