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C. Business Conditions
Instructions
Answer questions as they relate to you. For most answers, check the boxes most applicable to you or fill in the blanks.
Sales
1.
Please select the category that best describes your company's gross sales in YEAR.
Under $25,000
$25,000 to $99,999
$100,000 to $199,999
$200,000 to $499,999
$500,000 to $999,999
$1 million to $2.49 million
$2.5 million to $4.9 million
$5 million to $9.9 million
$10 million to $19.9 million
$20 million to $49.9 million
$50 million to $99.9 million
$100 million or more
2.
Which of the following strategies do you currently use to increase your sales during less busy days and hours?
(Select all that apply.)
Nothing
Advertise
Offer product promotions
Extend days and/or hours of operation
Change product/service offerings and/or mix
Other:
Customers
3.
Please describe the customers that provide most of your revenue (gender, age, income, occupation).
(Provide up to three responses.)
4.
Why do your customers choose you over your competition?
5.
Does your business sell more than 25% of its products directly to distributors or final users outside the United States?
Yes
No
6.
In which countries or regions of the world do you sell products?
Canada
Mexico
Central America, (not including Mexico)
South America
Western Europe
Eastern Europe
Russia
Africa
China
Japan
Asia, other than China or Japan
Australia
7.
Do you provide financing for your customers’ purchases?
8.
Which of the following do you use to finance the customer credit?
Revolving loan from a commercial bank (Acceptance Credit from a commercial bank)
Revolving loan from your supplier (Acceptance Credit from the supplier/wholesaler)
Your business carries the credit
Competition
9.
Who are your key competitors?
10.
What are one or two reasons that customers might choose your competitors over you?
Marketing
11.
Does your company have a website?
12.
If no, what is your main reason for not marketing over the Internet?
No Internet access
Slow Internet connection
No IT Support
Cost
Time commitment
Need more information
13.
If yes, what is your website address?
14.
What are the three (3) types of advertising you use the most?
(Select three.)
Yellow pages
Daily newspaper
Weekly newspaper
Weekly shopper paper
Radio
TV
Billboards
Direct mail advertising
Visitor's guides
Magazines
Brochures/flyers/shopping bags
15.
What is the main reason for choosing the advertising methods you use?
Market research
Experience
16.
Do you share advertising expenses with other businesses for the promotion of your business area?
17.
If you do share advertising expenses please check all the following efforts you support.
Cooperative advertising
Cooperative coupons
Promotions and special events
18.
If you don't share advertising expenses, under what circumstances would you consider advertising with other businesses?
Business Hours
External Market Factors
19.
From the list below, please check the top five (5) factors likely to have a major impact on your business during the next 3 years.
(Select five.)
New products
Changing consumer tastes
Demographics
Higher consumer incomes
Defense spending
Foreign competition
Domestic competition
Raw material shortages
Energy costs
Transportation costs
Wage rates
Raw material costs
New technology making older plants obsolete
Financing availability
Taxes/government policies
20.
Are there any major technological innovations on the horizon in your industry that might affect your firm?
Computer technology
Low-cost substitutes
Quality control systems
Routinizing production processes
Robotics
Lasers
New materials (that is, alloys, etc.)
Industry-specific innovations
Other
21.
Please check which of the following best describes your company’s business activity.
We have too much business; capacity is strained
Business activity is just right
We have too little business; excess capacity
Wide seasonal or cyclical variations in demand
General Conditions
22.
Number of customers
Increase
Stay the same
Decrease
23.
Sales - Total revenue
24.
Profits
25.
Employees - Full time
26.
Employees - Part time
27.
Employees - Year round
28.
Employees - Seasonal
29.
If any of the business factors increased or decreased, what were the principal reasons for the changes?
30.
31.
32.
33.
34.
35.
36.
37.
If you expect any of these business factors to increase or decrease over the next three years, what are the principal reasons for the changes?
38.
What new products or services do you think your customers will want from you in the next three years?
Over the last three (3) years, have the following business factors increased, stayed the same, or declined?
39.
40.
41.
42.
43.
44.
45.
Business Conditions follow-up question
46.
Over the next three (3) years, do you think the following factors for your business will increase, stay the same, or decrease?
47.
48.
49.
50.
51.
52.
53.
Business conditions follow (future)
54.
55.
Please indicate below your past and projected trends for each category
Dramatic decrease (25%+)
Moderate decrease (up to 25%)
No change
Moderate increase (up to 25%)
Dramatic increase (25%+)
56.
Sales trend for the past 3 years
57.
Projected sales for the next 3 years
58.
Sales per employee trend for the past 3 years
59.
Projected sales per employee for the next 3 years
60.
General trend in total cost(s)
Please indicate the level of importance of the following issues for the advancement of your company
Critically important
Above average importance
Average importance
Below average importance
Not at all important
61.
Product development/design (e.g. redesign of current products, evaluating new product opportunities)
62.
Information technology/e-business (e.g. Management Information Systems, electronic data exchange, web site development)
63.
Plant operations/manufacturing (e.g. inventory, automation, upgrading machinery and equipment, preventive maintenance)
64.
Waste management/quality (e.g. ISO 14000 certification, energy efficiency, recycling, reducing hazardous waste)
65.
Management systems (e.g. team building, reducing turnover, workforce development, process improvement training)
Change in sales
66.
Have your total sales increased, stayed the same, or decreased over the last three (3) years?
Increased
Stayed the same
Decreased
67.
By what percentage have your sales increased or decreased over the last three (3) years?
68.
Please explain your answer.
69.
Do you expect your total sales to increase, stay the same, or decrease over the next three (3) years?
70.
By what percentage do you think your sales will increase or decrease over the next three (3) years?
71.
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