Retail questions for bank

Answer questions as they relate to you. For most answers, check the boxes most applicable to you or fill in the blanks.

Rate your level of success with the marketing strategies listed below: (Circle ONE number for each item)

Excellent

Very Good

Good

Fair

Poor

1.	Directory listings (yellow pages, etc.)

2.	Daily Newspaper

3.	Weekly newspaper

4.	Weekly shopper paper

Radio

7.	Billboards and other signage

8.	Window displays

9.	Direct mail advertising

10.

Web page

11.	Email / internet marketing

12.	Visitors guide

13.

Magazines

14.	Brochures / flyers

15.	Referral program

16.	Frequent buyer / shopper program

17.	Give-aways

18.	Donations / sponsorships

19.	Word of mouth

20.	Other ________________________

Market Research

21.	Which of the following market research methods do you use?

	(Select all that apply.)
	Personal interactions / interviews with customers
	Track customer purchases
	Response cards by mail
	Focus groups
	Census / other data
	Information from Industry Association
	Hire market research consultants
	Other ____________________
	I don't do market research

Hours of Operation

22.	What are the hours of operation of your business for your busiest months?

	(Select all that apply.)
	Monday
	Tuesday
	Wednesday
	Thursday
	Friday
	Saturday
	Sunday

23.	What are the hours of operation for your business for your slowest months?

	(Select all that apply.)
	Monday
	Tuesday
	Wednesday
	Thursday
	Friday
	Saturday
	Sunday

24.	If you had different hours for your "busiest months" from your "slowest months", please identify your "busiest months"

	(Select all that apply.)
	January
	February
	March
	April
	May
	June
	July
	August
	September
	October
	November
	December

25.	What percent of your sales do you make during each of the following times of the week? (Rows should add up to 100%)

	(Select all that apply.)
	Monday-Friday daytime (before 6 pm)
	Monday-Friday evenings/nights (after 6 pm)
	Saturday
	Sunday

26.	What are your thoughts on store hours

	(Select all that apply.)
	I am open all the hours I need to be
	I can't be open more hours for personal reasons
	I would like to be open more hours, but I can't afford the staff
	I would like to be open more hours, but I can't find good staff
	I would be open more hours if I were sure of sales
	I would be open more hours if everyone else were
	I have been open evening hours in the past and it was not worthwhile
	Other ___________________________

27.	Have you had evening hours in the past?

28.	If yes, how many evenings (past 6 pm) per week were you open?

	1
	2
	3
	4
	5
	6
	7

29.	How many months did you have evening hours?

30.	Why did you discontinue evening hours?

	(Select all that apply.)
	Personal reasons
	Difficulty hiring staff for evening hours
	Not cost effective
	Other stores in CITY were not open evenings
	Other ___________________________

Please rate the degree you are experiencing the following challenges in your business? (Circle ONE answer for each item)

Major challenge

Minor challenge

No challenge

Don't know

31.	Poor building condition

32.	Conflict with building owner or tenant

33.	Expensive rent

34.	Product delivery or loading challenges

35.	Insufficient financing

36.	Internet competition

37.	Language barriers

38.	Shoplifting or employee theft

39.

Vandalism

40.	Perception of safety

41.	Public using your bathroom

42.	Traffic flow / signage

43.	Congested streets near your business

44.	Road construction

45.	Street closure for events

46.	Streets not clean

47.	Sidewalks not clean

48.	Lack of pedestrian traffic

49.	Insufficient parking

50.

Signage

51.	Restrictive business regulations

52.	Smoking ban

53.	Competition from CITY X

54.	Other _______________________

Please rate other retail and service businesses in CITY on the following: (Circle ONE for each item)

55.	Exterior appearance of buildings

	Excellent
	Very Good
	Good
	Fair
	Poor

56.	Appearance of streets and sidewalks

	Excellent
	Very Good
	Good
	Fair
	Poor

57.	Variety of stores

	Excellent
	Very Good
	Good
	Fair
	Poor

58.	Variety of merchandise by other retailers

	Excellent
	Very Good
	Good
	Fair
	Poor

59.	Competitive prices by other retailers

	Excellent
	Very Good
	Good
	Fair
	Poor

60.	Quality of merchandise by other retailers

	Excellent
	Very Good
	Good
	Fair
	Poor

61.	Customer service by other retailers

	Excellent
	Very Good
	Good
	Fair
	Poor

62.	Variety of places to eat

	Excellent
	Very Good
	Good
	Fair
	Poor

63.	Other ____________________________

	Excellent
	Very Good
	Good
	Fair
	Poor

64.	What THREE items from questions X and Y are the biggest need for improvement to help your business?

	Excellent
	Very Good
	Good
	Fair
	Poor

65.	If financial assistance were available, would you consider building improvements such as facade work or new signage?

	Yes
	No
	Don't know

66.	Considering all factors, how would you rate the overall atmosphere in your local shopping area?

	Excellent
	Very Good
	Good
	Fair
	Poor

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