J. Travel and Tourism

Instructions

Answer questions as they relate to you. For most answers, check the boxes most applicable to you or fill in the blanks.

General Information

1.	Which of the following best describes your lodging operation?

2.	On average, how many nights did a typical guest stay in your property?

	(Provide up to three responses.)

3.	What was the average number of guests staying in one room?

	(Provide up to three responses.)

4.	What is the total number of rooms in your lodging operation?

	(Provide up to three responses.)

5.	What is the total number of campsites, including both tents and RVs?

	(Provide up to three responses.)

Promotion and Operating Environment

6.	When is your business open?

7.	Which of the following ways do you use to track changes in your customers?

	(Select all that apply.)
	Direct observation
	Response cards
	Focus groups
	Direct mail
	Personal interactions/interviews
	Don't track customers
	Other (specify):

8.	Do you feel that your business could benefit by promotional packaging of your products with any of the following?

	(Select all that apply.)
	Local attractions
	Lodging
	Eating and drinking establishments
	Museums and other cultural enterprises
	Parks, reserves, and other nature-based entities
	Don't see a link
	Other:

Development of Cultural & Heritage Products

9.	Would you like information on any of the following specific subjects related to cultural or heritage tourism?

10.	Do you see yourself in the business of cultural/heritage tourism today?

	Yes
	No

11.	What do you see are the business implications of catering to cultural/heritage tourism trade?

	(Select all that apply.)
	No business implications
	Change of customers
	More customers
	More investment needed in my business infrastructure
	Change in marketing strategies
	Increase in profit
	More risk
	Don't know
	Other:

12.	What do you think are some of the most important heritage tourism resources in this area?

	(Provide up to three responses.)

Compared to 3 years ago, do you have less, the same, or more of the following types of customers?

Same

Less

Don't know

N/A

13.	Senior citizens

14.	Childless couples

15.	Families with young children

16.	Same-sex couples

17.

Singles

18.	People from other cultures